Marketing can be confusing. Let’s make it simple.
Here’s an extensive list of some definitions you may want to know about marketing, in case you want to try things out on your own, or learn more about the field.
Marketing: The process of promoting, selling and distributing a product or service.
Bounce rate: The amount of users who leave a website after only viewing one page.
Brand (or business) Awareness: The extent of how many customers recognize your brand or business.
Brand Equity: The value and perception of your brand in the marketplace.
Call to Action (CTA): The desired action you want users to take. (clicking on an ad or link)
Churn Rate: The percentage of customers that stop using your service over time.
Click through rate (CTR): The amount of people who click through on an ad or other link.
Conversion Rate: The percentage of users who complete a desired action.
Cost per Acquisition (CPA): The cost you pay on average for one customer.
Cost per click (CPC): The actual amount of money you pay when someone clicks on your ad.
Customer Lifetime Value (CLV): The total revenue you can expect from a customer on average.
Customer Relationship Management (CRM): The strategy and technology used for managing interactions with customers.
Earned Media: publicity you gain from the public. (free organic advertising from happy users)
Funnel: The stages of awareness a consumer has before a conversion.
Geofencing: Creating a boundary around your location to only get people close to your location. (Also important for service businesses)
Geotargeting: Delivering ads based on the users location. (Very important for service based businesses)
Heatmap: a visual representation of your page that determines how a user uses it.
Key performance Indicators: Key points to see what determines success. (Like website traffic, conversion rate, CTR, CPA, ROI, ROAS, etc.)
Market segmentation: Dividing a market into distinct groups with common characteristics. (Important for Ad campaigns)
Net Promoter Score (NPS): A measure of customer loyalty based on the recommendations they make.
Owned Media: Content your brand creates and controls you can advertise with. (Blog, Website)
Paid Media: Paying for advertisements for your business.
Pay per click (PPC): A marketing model where you only pay if someone clicks on your ad. (Google does this)
Positioning: How your brand differentiates itself in the minds of consumers.
Public Relations (PR): Managing your brands image and media presence.
Retargeting: Showing ads to people who have interacted with your business before.
Return On Ad Spend (ROAS): The revenue generated per dollar of ad spend.
Return on investment (ROI): A metric used to determine the profitability of a website.
Search Engine Marketing (SEM): Using paid ads to make your business appear in search engine results.
Search Engine Optimization (SEO): Changing certain aspects of your website to rank higher on search engines.
Split Testing or A/B testing: Comparing two versions of an ad to determine which one works better.
Unique Selling Points (USP): The unique value a product or service offers to customers.
User Experience (UX): How pleasing or easy it is for a consumer to use a website or other software.
User Interface (UI): This is what makes the UX pleasing and easy to use. (Buttons, icons, navigation, etc.)
And just for making it all the way to the bottom, here’s one for the future you can take advantage of:
Generative Engine Optimization (GEO): With the AI boom, people are going to use AI to look for information like they would a normal search engine. Make sure you know how to provide real value that will be optimized for AI engines as well. Don’t worry though, Search Engine Optimisation (SEO) isn’t going anywhere anytime soon. That’s likely how you found us, after all.